1970s (102)
Business · Milwaukee
Ad Lib Nightclub
The Ad Lib Nightclub operated at 323 W. Wells Street in downtown Milwaukee from 1966 to 1975. It opened as an upscale cabaret and supper club that booked nationally known jazz musicians, then shifted
Business · Milwaukee
Advent
A local guide of the period described it as a large, typical south-side tavern that served food after hours. According to research drawn from a 1975 GPU News notice, the bar was owned by John Clayton,
Business · Milwaukee
Alex's
It is documented in a single national gay bar guide from 1970, which suggests it opened around 1969 and operated for only a year or two. No local references to the bar have been located, and little el
Business · Milwaukee
Antlers Hotel
Antlers Hotel was a large downtown Milwaukee hotel that became a well-known cruising destination for gay men. Opened in the 1920s as an eleven-floor, men-oriented establishment with hundreds of rooms
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Business · Kansasville
Auctioneers Inn
The Colonel was a singer as well as an auctioneer, and entertained weekly in the dining room. The old saloon style restaurant was filled with antiques from the Colonel's auctioneer days (the prefix of
Business · Madison
Back Door
Its opening was advertised in the April 1973 issue of GPU News, which promoted "three levels of entertainment" and named proprietors Rodney and Jack. Over its run the venue served variously as a bar,
Business · Milwaukee
Ball Game
Ball Game was a long-running Milwaukee gay bar at 196 S. 2nd Street, open from 1974 until 2012. It was founded by Gene O'Brien and Rick Kowal in a building that had previously housed earlier gay bars,
Business · Milwaukee
Beck's Books& Beck's Books West
Beck's Books& Beck's Books West was a retail in Milwaukee at 753 N. Plankinton, operating from 1975? until 1978?.
Business · Milwaukee
Bill Coerper's 5 O'Clock Club
The sole known reference in local gay media is a full-page advertisement in a November 1979 periodical, which listed cocktails, sample menu items, live entertainment, and a party room. The placement o
Business · Milwaukee
Black Forest Inn
Black Forest Inn was a combined bar and restaurant at 814 S. 2nd Street in Milwaukee, opened in August 1976 and run by a same-sex couple. Its decor evoked an Old World, Black Forest theme, with tree t
Business · Milwaukee
Broadway Health Club
Broadway Health Club was a gay "bath house", the type of establishment widely accepted as being a place for consenting men to find anonymous sex.
Business · Milwaukee
Buckskin Inn
Buckskin Inn was the name adopted for the bar at the former Royal Hotel after financial difficulties prompted a new owner to attempt to rebuild its reputation. It appeared under this name in a handful
Business · Milwaukee
C'est La Vie
C'est La Vie was a long-running Milwaukee gay bar founded in December 1974 by Clarence Germershausen, known throughout the community as "John Clayton." Located amid a dense cluster of gay bars on Sout
Business · Madison
Cardinal Bar
The Cardinal Bar at 418 E. Wilson Street was opened in 1974 by Ricardo Gonzalez in the former Cardinal Hotel, and for many years it was Madison, Wisconsin's leading gay dance bar. Conceived in part to
Business · Milwaukee
Casablanca Disco
Its opening was announced in a local calendar in mid-1979, but it had vanished from bar guides by April 1980. The same building later housed a succession of other LGBTQ bars, including Clay's Castaway
Business · Milwaukee
Castaways
It appears in the earliest national bar guides located by researchers, indicating it operated at least as early as 1961, and a 1969 guide praised it as one of the city's most fashionable spots for dan
Business · Milwaukee
Castaways South
2nd Street, opened around late 1970 or early 1971 when the earlier Castaways bar relocated from 424 W. McKinley. It advertised one of the largest dance floors in the Midwest and drew a mostly male cro
Business · Milwaukee
Circus (Planet Circus / Club Circus)
Circus opened in July 1976 at 219 S. 2nd Street, billed as a disco and dance club, in a space that had recently housed the short-lived bars Gary's Dance Club and Mister Z's. Founded by George Prentice
Business · Milwaukee
Club Bath Milwaukee
View the Images & Articles Gallery page. View the Club Milwaukee Wall Art Collection.
Business · Milwaukee
Club Health Spa
Club Health Spa was founded at a time when many gay men's spas, or bath houses, were opening and enjoying success in the U.S. It advertised itself as "the Midwest's most elaborate bath, featuring priv
Business · Milwaukee
Columns
Columns was a Roman-themed cocktail lounge that opened on June 16, 1961 in the lobby of the Pfister Hotel at 424 E. Wisconsin Avenue. Inspired by the film Spartacus, it featured toga-clad and shirtles
Business · Madison
Dangle Lounge
The Dangle Lounge, at 119 E. Main Street in Madison, Wisconsin, was opened in 1966 by brothers Al and Thomas Reichenberger. Originally a piano bar, it became the first all-nude go-go bar in Wisconsin
Business · Milwaukee
Decision
2nd Street, documented chiefly by a single advertisement in the April 1976 issue of GPU News. Surviving references suggest it operated for only a month or two in early 1976. By August 1976 the locatio
Business · Appleton
Doris' Super Bar
At the time, there was no gay/ lesbian bar in the Fox Valley area. In October of 1974, a group of members of the Fox Valley Gay Alliance (FVGA) walked into Doris� Super Bar; they were looking for a ga
Business · La Crosse
Down Under Club
The bar's success appears to have been very short-lived (about 6 months). The bar was gutted by fire on the last Sunday of April 1977 (April 24)-- just 3 weeks after its extravaganza weekend. Accordin
Business · Milwaukee
Empire Lounge
Empire Lounge was a small corner bar at 716 N. Plankinton Avenue in downtown Milwaukee, opened in 1940 and remodeled into a piano bar during the 1950s. Owned for many years by Alex Korchunoff, it deve
Business · Milwaukee
Finalandia Health Spa aka
The Finlandia Health Spa is the first men's bath house documented thus far in Milwaukee. Listed in national Gay Guide books as early as 1970, it also advertised throughout the publication of the Milwa
Business · Milwaukee
Finale
Finale was an east-side Milwaukee gay bar opened in 1975 by partners Earl and Frank Thalacker. Remembered as a friendly neighborhood bar that also drew patrons citywide, it expanded into the rear of i
Business · Milwaukee
Flame
Flame was a Milwaukee gay bar that operated briefly in 1973 at 181 S. 2nd Street. Little documentation of the bar survives. It is reported to have closed after a fire. The building later housed anothe
Business · Milwaukee
Gallery Lounge
Gallery Lounge was a Milwaukee bar on South 2nd Street advertised in 1974 as a "Bar, Lounge, Game Room." Its earliest notices appeared in GPU News that September, with interior photographs published i
Business · Milwaukee
Gary's Dance Club
Gary's Dance Club was a short-lived gay disco that opened on South 2nd Street in late June 1975, occupying a space that had recently held the Gallery Lounge. Arriving at the height of the disco era, i
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Business · Milwaukee
Glorioso's
The August 1976 issue of the local "GLIB Guide" describes Glorioso's as follows: "Gay crowd gathers after bars close."
Business · Madison
Going My Way?
Going My Way? opened on July 1, 1977 at 111 W. Main Street in Madison, Wisconsin, in a remodeled and enlarged former venue (the Turtle Club). Promoted as Madison's largest gay bar, it offered multiple
Business · Milwaukee
Grand Prix
The Grand Prix, often listed as the Grand Prix Lounge, was a Milwaukee bar on East Juneau Avenue whose name derived from an earlier racing-themed incarnation. By the late 1960s its interior featured r
Business · Milwaukee
Granfalloon Coffee House
Wisconsin LGBTQ History Project historian Michail Takach write the following summary of the gathering place for the 'Milwaukee LGBT History' Facebook group in February, 2022:
Business · Racine
Gus's Bar
Gus's Bar advertised briefly in the GPU News from mid-1973 into early 1974, repeating the same ad for all but two issues. But after this brief time, no further mention of the bar can be found in Wisco
Business · Milwaukee
Hideaway
Hideaway was a short-lived Milwaukee gay bar at 819 S. 2nd Street, open for roughly six months in 1976. Hosted by two young owners known as Mike and George, it reopened a space that had briefly operat
Business · Milwaukee
Hunter's Club
It is documented by a single advertisement in the October 1971 issue of GPU News. No other advertisements or mentions have been located, and how long the bar operated and served gay men is unknown.
Business · Milwaukee
Jamie's
2nd Street in the early 1970s, briefly known at the outset as "The New Seaway." It was owned by Otto Schuler, who relocated the bar portion of his Seaway Inn to this site after that business was force
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Business · Wauwatosa
Jimmy's Hi-Fi Lounge
Jimmy's Hi-Fi Lounge, later known as Swittel's, was a bar near 68th and State Streets in Wauwatosa, just outside Milwaukee. Jimmy Swittel ran the gay bar on the upper floor, reached through a green do
Business · Kenosha
Kenosha Steam Baths
Kenosha Steam Baths first began advertising in gay media in about 1970. The last known listing for this business in any gay media (national or local guides or publications) is approximately 1976.
Business · Milwaukee
Kisses
Its bar and dance floor occupied two levels connected by an open stairway, and the space featured brick walls and small nooks, giving it a lively if somewhat cramped feel when busy. The location later
Business · Milwaukee
Knight Owl
The Knight Owl Restaurant apparently operated briefly as a gay restaurant. They advertised in the new publication GPU News starting with its first issue in October 1971. That first ad reads:
Business · Appleton
Lambda Lounge
Lambda Lounge was opened in mid-1977 by Gene Koenke and Paul DeBruin. Its advertisement in the August 1977 issue of GPU News reads that this bar was "Formerly Doris' Super Bar" and was now "Under new
Business · Milwaukee
Leaded Shade
The Leaded Shade operated on South 1st Street from late 1973 to late 1977. It opened as a new kind of women's bar, owned and operated by Pete and Bev Nilsson and managed by Sharon Dixon, catering to a
Business · Milwaukee
Loop Cafe
Loop Cafe was a downtown Milwaukee diner at 5th and Michigan that served as an after-hours gathering spot for gay patrons from roughly 1964 to 1971. Listed in several national gay travel guides betwee
Business · Milwaukee
Lost & Found
The Lost & Found opened in late 1978 at 618 N. 27th Street, just south of Wisconsin Avenue, and was promoted as Milwaukee's first women's disco and later as Wisconsin's largest women's bar. Owned by P
Business · Racine
Lydia's Bar
Very little is known about Lydia's Bar. The first known advertisement, appearing in August 1972 issue of GPU News, says that "Lydia's Bar, formerly in Kenosha, has reopened in Racine". That seems to m
Business · Milwaukee
M & M Club
M & M Club was one of Milwaukee's most beloved LGBTQ destinations, operating for nearly thirty years from its opening on July 4, 1976, by community activist Bob Schmidt with partners Leo Peters and Ji
Business · Milwaukee
MacArthur Park Disco Lounge
Kinnickinnic Avenue in Bay View, opening in June 1979 with a grand opening on July 10. The same location had previously been known to the gay community as the Red Corvette. The spacious, newly decorat
Business · Superior
Main Club
Main Club was first listed in Bob Damron national Gay guides starting in the 1971 issue (which means the bar likely opened in 1970 or prior), as "Main Nite Club" on "N. 3rd St" in Superior. It was a m
Business · Green Bay
Manhole
Manhole was opened by Joe Mallien and Mike Dziuba, as probably the first gay leather bar in Northeastern Wisconsin. The DJ was Mark 'Za' Mariucci, who went on to open several bars of his own, and also
Business · Milwaukee
Martin's
Arlington that operated for about a year in 1975-1976. It advertised in the local GPU News and appeared in a national bar guide of the period. Little additional documentation of the bar survives.
Business · Milwaukee
Michelle's Club 546
Located in the Royal Hotel at 5th and Michigan in downtown Milwaukee, this bar was a gathering place for gay and lesbian patrons from about the mid-1930s. Known first as the Royal Hotel Bar, it later
Business · Milwaukee
Mickey's Cove
1st Street that appears in a single national gay bar guide in 1972, suggesting it operated only briefly. No local documentation of the business is known to survive.
Business · Milwaukee
Mint Bar
The Mint Bar had one of the longest histories of any Milwaukee gay bar. Opened by Christ Mares on New Year's Day 1949 at 422 W. State Street, two decades before Stonewall, the small, cozy tavern was a
Business · Milwaukee
Mister Z's
Mister Z's opened around December 1975 on South 2nd Street, the third gay bar to occupy the location in less than 18 months, following the Gallery Lounge and Gary's Dance Club. Its sole known advertis
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Business · La Crosse
Mother's
The contributor further relates the following information: In 1966, La Crosse's gays and lesbians became more visible to non-queers thanks to the first gay bar, "Michael's" which operated until 1969 o
Business · Milwaukee
Moulin Rouge
Moulin Rouge was another attempt to bring an LGBT restaurant into this space. But it was apparently extremely short-lived.
Business · Green Bay
My World
My World occupied 409 S. Washington Street in Green Bay, the former Brandy's site, and operated as a gay bar after Brandy's closed. It served the local LGBTQ community in the late 1980s and 1990s.
Business · Milwaukee
Neptune Club
The Neptune Club opened in May 1972 at 1100 E. Kane Place in Milwaukee, in a building that had previously been Fish's Harbor Tavern. It served food and was popular for drag shows and dancing. The Nept
Business · Milwaukee
New Yorker Lounge
The New Yorker Lounge operated at the northwest corner of 5th and Michigan in downtown Milwaukee from 1952 until July 1975. Originally run by former Milwaukee police officer George Bemis, it appeared
Business · Milwaukee
Nite Beat
Nite Beat was an early Milwaukee lesbian bar, considered the first such bar on the city's south side. Over roughly twelve years it occupied three locations—on West National Avenue and then two sites o
Business · Milwaukee
Oregon House
Oregon House was a Milwaukee gay bar at 235 S. 2nd Street, open from 1976 to 1978. Opened by Sam Mazur, it was the first of many LGBTQ businesses to occupy this Fifth Ward address and helped establish
Business · Milwaukee
Park Avenue
With a multistory dance floor, towering light displays, and an opulent interior, it catered to a mostly straight crowd except on Sunday nights, when it operated as a gay night under the name "Sundays.
Business · Milwaukee
Phoenix
Phoenix was a Milwaukee gay bar at 235 S. 2nd Street that operated from 1978 to 1993, occupying the remodeled space of the former Oregon House. For years it served as the southern anchor of a cluster
Business · Madison
Pirate Ship
Surviving documentation is limited; it appeared in regional bar listings and was briefly described in a 1976 article as a large downtown bar with rustic decor. Recollections describe a dark, wood-pane
Business · Milwaukee
Pirate's Den
Contributors recalled it as a crowded, lively spot, and locals often referred to it simply as "12th and Vine" to keep outsiders from recognizing the reference. National gay guides listed it as "Pirate
Business · Milwaukee
Prologue
A single 1970 national gay guide listed two locations, a "Prologue" at 2690 S. 9th Street and a "Prologue East" at 1962 N. Prospect Avenue, both noted as restaurants, making the precise arrangement di
Business · Racine
Puss 'n' Boots
Puss 'n' Boots is largely a mystery. The single reference we have to it are two advertisements and a listing for it in the single issue of a short-lived magazine called 'Milwaukee Gay Guide' issued in
Business · Milwaukee
Rainbow Grille
Rainbow Grille opened shortly after the closing of another gay restaurant/ bar in the same location, the Black Forest Inn. We are not aware whether it was run by the same owners or how the change occu
Business · Milwaukee
Ramie's Adult Books and Novelties
Ramie's Adult Books and Novelties advertised the first several years that the 'GPU News' was published. They wrote a "Feedback" letter to the magazine at that magazine's 1-year anniversary thanking th
Business · Milwaukee
Red Corvette Nightclub
The Red Corvette was a straight bar on South Kinnickinnic Avenue that, from about 1976 to 1979, welcomed gay and lesbian patrons on Sunday "gay nights." As disco grew, the downtown Park Avenue bar ove
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Business · La Crosse
Red Lion
The contributor further relates the following information: In 1966, La Crosse's gays and lesbians became more visible to non-queers thanks to the first gay bar, "Michael's" which operated until 1969 o
Business · Milwaukee
Regency East
Regency East was a Milwaukee bar that operated from 1965 to 1970, remembered as a semi-elegant venue in a rough neighborhood along North Water Street. Its address appears inconsistently across the sca
Business · Milwaukee
Rhubarb Bookstore
Rhubarb Bookstore advertised briefly in the 'GPU News' in the early 1970s.
Business · Milwaukee
Riviera Show Lounge
The Riviera Show Lounge, located on South 2nd Street in the former Nite Beat space, held its grand opening on June 30, 1972 with a female-impersonator revue called 'The Dolly Review.' The lounge promi
Business · Milwaukee
Rooster
Rooster was a men's bar on South 2nd Street in Milwaukee, listed in a few national gay guides between 1971 and 1973 and advertised in GPU News in December 1971. Its advertising of that period named pr
Business · Green Bay
Roxy Lounge
Roxy Lounge was opened by Robert Foley and Kelly Shaw.
Business · Milwaukee
Seaway (Restaurant and Bar)
The Seaway opened in July 1972 at 173 S. 2nd Street, in a space formerly occupied by the Knight Owl Restaurant, after the earlier Seaway Inn was evicted from its Jefferson Street location. Owner Otto
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Business · Milwaukee
Seaway Restaurant
Seaway Restaurant was opened by owner Otto Schuler in July 1972, after the Seaway Inn was evicted from its Jefferson Street location. This space had formerly been occupied by the Knight Owl Restaurant
Business · Milwaukee
SisterMoonFeminist Bookstore& Art Gallery
Sister Moon Feminist Bookstore & Art Gallery in 1977 had one store, at 1625 E. Irving, later advertising (approx. 1978) listed a second location at 2128 E. Locust in Milwaukee. At that time, their ad
Business · Milwaukee
Ski Glow Cafe and Laundry
Ski Glow Cafe and Laundry is an unusual name and combination of businesses, gay or straight. It advertised "Good Food & Prices 24 hours", saying "Do your wash while you have lunch".
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Business · La Crosse
Stoddard Hotel Bar
Like so many Hotel bars of the era, the Stoddard Hotel Bar in La Crosse was a typical hotel bar- but due to proximity and other factors, often was at least accepting of "gay" business. According to th
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Business · Madison
Stop Lite
Wilson Street, operating from about 1969 to about 1975 and owned by Jack McManus. According to recollections it drew lawyers at lunchtime and lesbians in the evening, and was profitable enough to no l
Business · Milwaukee
Sugar Shack
The Sugar Shack, at 135 E. National Avenue in Milwaukee, was the city's first lesbian bar owned by and for women. Opened in May 1975 by JoAnn Kilsdonk with business partner Sharon Dixon, it advertised
Business · Milwaukee
Teddy's
Teddy's was a Milwaukee bar and discotheque on North Farwell Avenue run by Tony Machi, who opened the venue as The Barn in the late 1960s and renamed it Teddy's in 1973. After a substantial 1975 inves
Business · Milwaukee
Telephone House
1986. The Telephone House was a telephone business owned and run by Jimmy O'Conner. It was located on the north-east corner of 2nd and National (diagonal from the LaCage Aux Folles gay dance bar), and
Business · Milwaukee
Ten Hundred East
The earliest located advertising dates to January 1973, but patrons recalled it being open several years earlier. Before the 1973 arrival of the city's first large gay disco, the Factory, it was widel
Business · Milwaukee
The Beer Garden
Widely regarded as a lesbian bar, it also drew a strong male crowd and was known for dances, contests, softball teams and food, including a popular Sunday brunch. The original owners, Roger and Sally,
Business · Milwaukee
The Cove
1st Street in the early 1970s. It first advertised in early 1972 as "Mickey's Cove," was soon shortened to "The Cove," and briefly operated as "The Backroom" before reverting to "The Cove." Promoted a
Business · Milwaukee
The Factory Bar
The Factory was a landmark Milwaukee dance bar at 158 N. Broadway, opened by Chuck Cicirello (also known as Chuck Balestreri) in March 1973 shortly after he closed his earlier venture, the Neptune Clu
Business · Milwaukee
The Lib Bookstore
The same building had previously held two other LGBT landmarks: the The Loop Cafe from 1963 to 1970, and next door in the same building the New Yorker Lounge from about 1952 to 1975.
Business · Milwaukee
The Red Baron Bar
The Red Baron, also called "The Baron," was a Milwaukee disco that opened in June 1977 with three main-floor bars, a central dance floor, elaborate disco lighting, and a lower-level lounge. Shortly af
Business · Milwaukee
The River Queen (also Side Door and Jocks)
The River Queen was one of Milwaukee's most legendary gay and drag bars, operating from 1971 at 402 N. Water Street in the historic Cross Keys Hotel, a building dating to 1853. Opened by Al Berry, who
Business · Kenosha
The Shack
(Hwy 32), open from September, 1972 until July 11, 1985. There were some holes and odd openings in the building in later years, and one recalls it was sometimes possible to see into the rest rooms fro
Business · Milwaukee
The Sidedoor
St. Paul Avenue that opened in June 1976 in the remodeled space of the former River Queen. It featured a wood parquet dance floor, a large-screen television, and a disco. The bar appears to have close
Business · Milwaukee
The Wreck Room Bar
The Wreck Room was Milwaukee's first cowboy and Levi/leather bar, opened in July 1972 at 266 E. Erie Street by Wayne Bernhagen and his partner Bill Kindt. Known for its rustic decor, including the fro
Business · Milwaukee
This Is It
This Is It opened in 1968 at 418 E. Wells Street in downtown Milwaukee, founded by June Brehm, who reportedly named the bar on first seeing the location. It became Wisconsin's longest-running LGBTQ ba
Business · Milwaukee
Tiny's Waterfront Disco
A single advertisement promoting its upcoming opening has been found. The plans were cut short by the April 1979 disappearance and presumed murder of the proprietor known as Tiny, and the bar appears
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Place · Milwaukee
Walker's Point
Walker's Point is Milwaukee's historic LGBTQ+ neighborhood on the city's near south side. From the mid-twentieth century onward, South 2nd Street and surrounding blocks became the densest concentratio
Business · Milwaukee
Your Place
Your Place, widely known as "The Y.P.," was a highly popular Milwaukee gay bar from May 1965 to July 1994, and was the first gay bar in what became the city's primary gayborhood. Opened by Jim Dorn an