Robert Bennett Rivers Jr. aka Bobby Rivers

Robert Bennett Rivers Jr., widely known as Bobby Rivers, was born in Los Angeles on September 20, 1953, coming to Milwaukee in 1972 to attend Marquette University. His life and career are well summarized in the an article in Our Lives magazine, in an article written by LGBTQ historian Michail Takach: Bobby Rivers: Milwaukee's queer media pioneer "There was a big pile-up on Astor Street last night," said the radio announcer.

"Fortunately, no cars were involved." Across Milwaukee, listeners "in the know" appreciated this reference to Astor Street, a popular late-night cruising ground near Juneau Park. But they also wondered: how in the world did this guy get on the air?