BTW Lounge
Milwaukee
Summary
Billing itself as a one-of-a-kind lounge, it offered events such as drag bingo, karaoke, brunches, body-painting parties, and go-go and swimsuit contests. Despite a prime location near downtown festival grounds and new residential development, it struggled to build a steady following. Observers noted that the bar never clearly defined its identity, advertising inconsistently to gay, lesbian, and straight audiences alike.
A disappointing PrideFest season and broader pressures hurt business, and the venue abruptly closed in September 2011. It had occupied the former Soho 7 space, which later housed additional dance and lounge venues.